Moorcroft Moorcroft

Moorcroft is a British art pottery manufacturer based in Burslem, Stoke-on-Trent, Staffordshire, which was founded by William Moorcroft in 1913. The Moorcroft factory produced an extensive array of moderately-priced domestic tableware items in addition to its famous tubelined, hand-painted art pottery. Aimed at the luxury end of the collector and gift markets, they are generally in the form of such products as display plates, vases, pin dishes, lamp-bases and jars of varying shape and size.

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